About us

We are Crawford Group

We help you achieve supplier diversity.

We are a 100% woman-owned business led by a progressive management team steeped in the Silicon Valley tradition. Because we’re WBNEC-certified as a woman-owned business, working with Crawford Group helps you meet your supplier diversity goals.

We succeed when you succeed.

We know communications, events and marketing communications, so our clients can count on us to get where they’re coming from. We then help them create custom success strategies, execute top-notch marketing programs, stay focused on their day-to-day responsibilities, and sleep better at night. And the members of our workforce can expect us to support them in their professional development and place them in engaging, satisfying positions that make the most of their time and talents.

We’re all in.

We create dedicated teams of experts and strategic partners that are focused on delivering exceptional, perfectly executed marketing programs.

We’re matchmakers.

It’s all about relationships. We hand-pick experts who fit right into each company’s culture and each organization’s dynamics, ensuring a custom fit every time.

We move in.

Our dedicated leads can work onsite at our clients’ locations, becoming extensions of their teams.

We get it done.

Our experts are driven, motivated, and self-directed. They’re passionate about their work, and they deliver on their word.

Meet our leadership team


Judy Crawford
Founder and Chief Strategy Officer

Entrepreneurial ventures and relationships have been Judy’s passion since she was 12 years old, when she babysat, shoveled snow, and worked on commission washing hair in a small-town beauty salon. Since founding Crawford Group in 2000, she has evolved the agency to ensure that it always has the right culture, service offerings, business model, and leadership team to best serve its market, clients, consultants, and employees. She finds tremendous fulfillment helping marketing leaders solve their challenges and scale their organizations — and helping people find jobs that fit their skills. As a guide and mentor, she loves having real life and work conversations that lead to solid partnerships and ultimate possibility, where, she says, “Everyone wins, and we can all reach our highest potential.”

Judy’s favorite things:

  1. Eat Pray Love by Elizabeth Gilbert
  2. Leonard Cohen
  3. The Esalen Institute, Big Sur
  4. Traveling in developing countries
  5. Human potential

Bob White
Chief Executive Officer

As CEO, Bob is responsible for monetizing strategic opportunities to ensure that Crawford Group continues to grow, thrive, and make life better for clients, consultants, and employees alike. He sees focus and commitment as his superpowers; he’s both tough and fair; and he’s expert at coming up with simple, creative solutions to complex problems. Bob values family, faith, and friends above all else, and his motto is, “The hardest thing in this world to stop is the one who knows they’ve won before the game has started.”

Robert’s favorite things:

  1. Of course, his family
  2. Cycling
  3. The Hawaiian Islands
  4. Entrepreneurs
  5. Disruptive tech and/or business models

Laurie Stein
President

Each day, Laurie leads the Crawford Group team to live their core values while enabling their clients to successfully deliver on key objectives. She loves helping marketers take a different view of how they can be successful, and then watching the transformation as they get the help they need. She says, “Our team, our consultants, and our clients are so inspirational — so much passion, so much creativity, so much brainpower.” When she’s not working, Laurie loves adventuring with her husband, daughters, and crazy mutt; cooking with friends; and making a mean cocktail. Her top values are to laugh often, help whenever she can, and make decisions with her heart.

Laurie’s favorite things:

  1. Living on the California coast
  2. Watching live music
  3. Eating and drinking well
  4. Laughing
  5. Animals

Kathleen Sulgit
Vice President, Services

Comfortable with change, growth, and looking at new ways of doing business, Kathy enjoys leading change while keeping her teams motivated and productive. Insightful, pragmatic, and resourceful are some of words she uses to describe herself, but she has also learned to balance her operational self with a willingness to laugh, learn and grow. Kathy bring over 20 years of experience in business operations, strategic planning, event management, marketing, and product marketing to Crawford Group where she leads Marketing and Services. She believes change brings opportunity to find new paths that lead to successful outcomes. Along the way, she hopes to inspire people personally and professionally. As Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Kathy’s favorite things:

  1. Cooking for fun & relaxation
  2. Family – we are in it together!
  3. Deep, long lasting friendships
  4. Maui
  5. Yoga
  6. Wine tasting

Lorien Briggs
Senior Account Director

As someone who genuinely loves meeting new people, Lorien networks for fun. She says that the opportunity to make successful, lasting connections means “my job isn’t really a ‘job’.” And as a competitive athlete, she loves to win big for her clients. She came to Crawford Group with 10 years of varied marketing communications and media experience, but what all of her roles had in common was relationship management. She cares deeply about her clients and consultants, and says, “I work my butt off to treat everyone the way I would want to be treated.” When she’s not working, Lorien spends time with her husband, animals, family, and friends, and she enjoys travel, yoga, and volleyball.

Lorien’s favorite things:

  1. Traveling with my husband
  2. Cuddling with my puppy Koko and cat Ferguson
  3. Yoga, volleyball, beach walks, and paddle boarding
  4. Laughing so hard I snort
  5. A great cup of coffee
  6. My family and friends
  7. Dancing

Sarah Eaton
Senior Account Director

Sarah’s favorite quote is from Winston Churchill: “No hour of life is wasted that is spent in the saddle.” Not only does Sarah love riding her horse, Lesha, but she also loves saddling up each day to help clients identify their biggest challenges and bring on the right solution to successfully achieve their goals. Sarah began consulting with Crawford Group as a tradeshow manager supporting Adobe, and in the 13 years since she’s expanded her role and become a trusted partner to many clients across business units, product teams, and marketing organizations. She values work/life balance, friendship, and joy, and she greatly admires our military personnel as well as animal rescue organizations like The Humane Society.

Sarah’s favorite things:

  1. Her dog and horse
  2. The outdoors
  3. The beach
  4. Festivals
  5. Traveling to new and exciting countries

Lisa Jensen
Senior Account Director

Lisa believes that we rise by lifting others, so it’s no wonder she loves to evangelize Crawford Group’s workforce solutions to marketers in need, and then work in partnership with them to tackle their biggest challenges. Her colleagues say she’s a great listener and strategic thinker who strives to solve problems and see the big picture. She says the best part of her job is working with so many unique and amazing personalities, business cultures, and brands — and she feels inspired by the opportunity to make a difference in people’s professional lives. Dr. Martin Luther King, Jr. is one of Lisa’s heroes, and so is Ellen DeGeneres, for spreading the gift of laughter.

Lisa’s favorite things:

  1. Traveling, whether it’s a trip to Europe or just enjoying the Santa Barbara coast
  2. Great food
  3. Good wine and conversation
  4. Her family
  5. Knowledge

Alisandra Patey
Account Executive

Fearless is how some of Andra’s friends and colleagues would describe her. She practices this in every aspect of her life. Taking risks, making mistakes and learning from them. Andra also loves to make new connections and help people, particularly Marketing professionals whom have A LOT on their plate. At Crawford Group, Andra’s drive stems from this – helping clients solve problems to enable their marketing programs to be more effective and successful. One of her favorite quotes being, “If you obey all the rules you miss all the fun…” (Katherine Hepburn).

Andra’s favorite things:

  1. Hanging with the family – watching flicks, dancing or eating
  2. Bringing new life to old things – Garage sales on Saturday mornings!
  3. A slice of New York white pizza
  4. Painting
  5. Animal rescue
  6. Belly laughs (usually at herself)

Wes Vanasek
Account Executive

A seasoned sales executive, Wes has been helping his customers receive peace of mind for the last 11 years ranging from Marketing and Events to IT.  Wes enjoys establishing relationships and working every day to building and maintaining them both personally and professionally. ‘”People helping people” are words that he lives by and has helped him succeed in every sales role he has been in. When Wes is not working, he enjoys spending time with his wife and four kids, hiking in the Blue Ridge mountains, taking a trip to the North Carolina coast or anything sports related.

Wes’s favorite things:

  1. Live music
  2. A good theatrical show
  3. Watching the UNC Tar Heels, Carolina Panthers, Atlanta Braves and Charlotte Hornets
  4. Exploring a new restaurant
  5. Cooking a homemade meal for his family

Marci Gallego
Manager of Talent and Recruiting

A seasoned recruiter, Marci has been placing incredible people in a variety of senior level positions for over 20 years. From technical to creative, tactical to strategic, Marci is able to quickly and accurately assess positions and match to corresponding talent. Her favorite quote, from Maya Angelou, is “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” Marci brings every one of these characteristics to her professional and personal lives; she is not just amiable and helpful, but also has the distinct ability to quickly become friends with clients and partners alike. Marci is also a vocal advocate for juvenile diabetes education and support.

Marci’s favorite things:

  1. Watching her sons play soccer
  2. Sunny days in Capitola
  3. Spending lazy Sundays with family
  4. Sharing good books and good movies with good friends
  5. A good, icy Diet Coke

Gina Anderson
Senior Recruiter

Gina’s mission at Crawford Group? It’s all about people and finding synergies between them — job seekers and clients — for the right role at the right time. She sees individualization as her Recruiting superpower — the ability to intuitively see and appreciate the subtle yet distinctive nuances of each person. (Her non- work-related superpower? She makes insanely good pasta sauce.) Gina is both gratified and energized by helping others in their pursuit of meaningful work. An extroverted people-lover to her core, she says her life is deeply enriched by focusing intentionally on the 4 Fs: her familia, friends, free time, and food.

Gina’s favorite things:

  1. A vat of hot, really strong coffee
  2. The promise of adventure — wide open spaces and places she’s never been to before
  3. A day with no hard/fast agenda
  4. Goofy, feel-good coming of age movies from the 80s
  5. Ideas, great and small
  6. Not taking herself (or life) too seriously

The marketing mutts of Crawford Group

Bronson

My favorite activity is snuggling, and my favorite treat is peanut butter.

Buddy

I’m a big fan of bacon, and I rock at catching Frisbees.

Duke

I love chasing lizards, and I couldn’t live without my stuffed monkey.

Echo

I love all things outdoors — especially fishing and mushroom hunting.

Genevieve

I can get the squeaky out of a toy in three minutes flat.

Goofy

I love my sister Koko and cause as much trouble as I can.  Favorite toy – does my brother Ferguson the cat count?  I could play with him all day!

Izzy

I support our emergency responders by howling along to every siren I hear.

Koko

My talent? I figured out how to unlock my crate when I was 14 weeks old.

Leila

I love lying on the pool cover and taunting my big sisters.

Lil’ Booboo

I’m also known as “Nurse Betty,” because I love helping my animal friends when they’re ill or hurt.

Luna

I can eat an entire hot dog without chewing. One bite — it’s done.

Peanut

My biggest quirk? Hugging like a human.

Shadow

I love that my humans let me stay inside with them when they’re home.

Kudos and more...

Awards

We are proud to showcase our industry awards:

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Membership

We are proud members of these organizations:

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Certifications

We are proud to be certified by the organization below:

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Proud to work with these great companies