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April 17, 2017 Digital marketing, Marketing best practices

3 Pitfalls to Avoid When Producing a Webinar

Webinars don’t have to be a one-time peak in your lead-generation metrics. With careful planning before the day of your webinar, all that hard work can continue to pay off for weeks or months to come. ...Read more
February 8, 2017 Communications, Content marketing, Digital marketing

7 ways to engage customers with video on social media

Given the clear impact of video on customer engagement, marketers should be thinking about ways to make the most of video in their social marketing mix. Here are some ideas for how to use video to better reach customers, inspire loyalty, hire great talent, and/or drive sales: ...Read more
January 16, 2017 Content marketing, Crawford Group, Digital marketing

Is your brand ready to benefit from these 2017 marketing trends?

At Crawford Group, we’re always looking ahead to identify the most promising new marketing strategies and tactics. Read on for our roundup of some of the big trends we’re seeing this year — and how they can make your marketing more successful. ...Read more