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February 8, 2017 Communications, Content marketing, Digital marketing

7 ways to engage customers with video on social media

Given the clear impact of video on customer engagement, marketers should be thinking about ways to make the most of video in their social marketing mix. Here are some ideas for how to use video to better reach customers, inspire loyalty, hire great talent, and/or drive sales: ...Read more
January 16, 2017 Content marketing, Crawford Group, Digital marketing

Is your brand ready to benefit from these 2017 marketing trends?

At Crawford Group, we’re always looking ahead to identify the most promising new marketing strategies and tactics. Read on for our roundup of some of the big trends we’re seeing this year — and how they can make your marketing more successful. ...Read more
October 4, 2016 Crawford Group, Outsourcing Marketing

Why it may be time to outsource your marketing

Most companies strive to execute marketing activities in house, allowing them to maintain control over messaging, costs and delivery. But oftentimes a fresh set of eyes can reinvigorate your marketing efforts and adding resources to your team can exponentially increase efficiency. So how do you know when it's time to outsource some of your marketing work? ...Read more