May 2, 2017 Branding, Communications

Beyond brand: Is narrative the new-new thing?

Businesses, nonprofits, and other organizations have long used storytelling to connect with their audiences. But now, with the rate of change and complexity accelerating so rapidly in our society, stories are no longer enough. ...Read more
February 8, 2017 Communications, Content marketing, Digital marketing

7 ways to engage customers with video on social media

Given the clear impact of video on customer engagement, marketers should be thinking about ways to make the most of video in their social marketing mix. Here are some ideas for how to use video to better reach customers, inspire loyalty, hire great talent, and/or drive sales: ...Read more
May 3, 2016 Communications, Content marketing

The Age of the Customer: What it Means for Marketers

We live in a digital age, that is indisputable. But what comes along with the digital age? An empowered customer. Marketers must adjust to their strategy to aligns with their newly empowered customers; but how? ...Read more