Crawford Group Marketing and Communication Services provide the domain expertise you require within your budget and time line. Crawford Group delivers pre-qualified managed experts with exceptional soft skills who will deliver results in the following areas:
Strategic Market Planning
- Definition of Objectives
- Research and Analysis
- Messaging and Positioning
- Program Definition
- Writing
Corporate Identity
- Brand Assessment
- Core Value Foundation
- Logos and Identity Systems
- Brand Implementation
Web Marketing
- Internet Marketing Programs
- Site Architecture
- Content and Design
- Web Development
- Deployment and Maintenance
- Results Reporting
Direct Marketing
- Lead Generation Programs
- Database Development
- List Management
- Print and Web-based Production
- Response Management
- Fulfillment
Product Marketing
- New Product Launches
- Competitive Reconnaissance
- In-Market Programs
- Product Packaging
- Product Collateral
Advertising
- Media Planning: Print, Online, Outdoor
- Copy Writing and Design
- Production
- Placement
- Results Reporting
Sales Programs
- Printed Collateral
- Web/Interactive Tools
- Sales Training
- Sales Liaison
- Events and Conferences
- Customer Meetings
- Channel Marketing
- Partner/Developer Programs
Public Relations
- PR/Media Planning
- Public Speaking/Media Coaching
- Product Review Programs
- Press Tours, Message Articulation
- Editorial and Speaking Opportunities
- Press Releases and Video News Releases
- White Papers and Technical Articles
- Media Kits: Fact Sheets, Backgrounders
- Media Relations
Social Media
- Social Media Marketing Programs
- Social Media Architectures
- Content Management and Distribution
- Deployment and Maintenance
- SEO Management and Program Plans
- Results Reporting
Production
- PowerPoint Presentations & Collateral
- Flash Design, Scripts and Videos
