Crawford Group identifies unique solutions to meet your marketing project requirements, as well as, match the team dynamics of your organization. We provide the experts and tools required to execute marketing projects from field and sales enablement to highly customized partner programs management. Our experts cover all aspects of marketing and are flexible to your project and budgetary needs, integrate with your team and provide accelerated productivity to insure best in class results.
Change Management
- Requirements Identification
- Change Impact Analysis
- Change Planning
- Change Implementation and Verification
- Feedback Collection
- Gap Analysis
- Corrective Actions
- Communications
Field/Sales Marketing
- Sales Enablement Collateral
- Web/Interactive Tools
- Sales Training
- Sales Liaison
- Events and Conferences
- Customer Meetings
- Channel Marketing
- Partner/Developer Programs
Product Marketing
- New Product Launches
- Competitive Reconnaissance
- In-Market Programs
- Product Packaging
- Product Collateral
- Market Segmentation
Partner Marketing
- Partner Marketing Plan
- Partner pricing strategy
- Partner Offer Management
- Spiff/Incentive Program Creation and Development
- Distribution/Channel Management
Marketing Programs Management
- Program Identification
- Process Creation and Operations
- Audience Acquisition Strategy
- Measurement and Metrics (ROI)
- Program Design and Development
- Program Analysis
Marketing Management
- Marketing Plans
- Pricing Strategies
- Demand Analysis
- Offer Creation
- Product Requirements Development
- Market Segmentation