We know marketing, events and communications, so our clients can count on us to get where they’re coming from.

We help clients create custom success strategies, execute top-notch marketing programs – we let them put the focus back on their work – taking it off marketing logistics, so they can focus on day-to-day responsibilities. They appreciate that. Meanwhile, the members of our workforce can expect us to support them in their professional development and place them in engaging, satisfying positions that make the most of their time and talents. So everyone wins.


We create teams of standout experts and strategic partners. In turn, they deliver exceptional programs.


Every organization is a little bit different. So, we’ll hand-pick an expert who fits your company’s culture.


Our dedicated leads can work onsite at our clients’ locations, becoming extensions of their teams.


Time after time, we’ve come through for demanding clients on tough assignments. That’s why we’re here.

Meet our leaders

Judy Crawford
Founder and Chief Strategy Officer

Entrepreneurial ventures and relationships have been Judy’s passion since she was 12 years old, when she babysat, shoveled snow, and worked on commission washing hair in a small-town beauty salon. Since founding Crawford Group in 2000, she has evolved the agency to ensure that it always has the right culture, service offerings, business model, and leadership team to best serve its market, clients, consultants, and employees. She finds tremendous fulfillment helping marketing leaders solve their challenges and scale their organizations — and helping people find jobs that fit their skills. As a guide and mentor, she loves having real life and work conversations that lead to solid partnerships and ultimate possibility, where, she says, “Everyone wins, and we can all reach our highest potential.”

Judy’s favorite things:

  1. Eat Pray Love by Elizabeth Gilbert
  2. Leonard Cohen
  3. The Esalen Institute, Big Sur
  4. Traveling in developing countries
  5. Human potential

Bob White
Chief Executive Officer

As CEO, Bob is responsible for monetizing strategic opportunities to ensure that Crawford Group continues to grow, thrive, and make life better for clients, consultants, and employees alike. He sees focus and commitment as his superpowers; he’s both tough and fair; and he’s expert at coming up with simple, creative solutions to complex problems. Bob values family, faith, and friends above all else, and his motto is, “The hardest thing in this world to stop is the one who knows they’ve won before the game has started.”

Robert’s favorite things:

  1. Of course, his family
  2. Cycling
  3. The Hawaiian Islands
  4. Entrepreneurs
  5. Disruptive tech and/or business models

Laurie Stein

Each day, Laurie leads the Crawford Group team to live their core values while enabling their clients to successfully deliver on key objectives. She loves helping marketers take a different view of how they can be successful, and then watching the transformation as they get the help they need. She says, “Our team, our consultants, and our clients are so inspirational — so much passion, so much creativity, so much brainpower.” When she’s not working, Laurie loves adventuring with her husband, daughters, and crazy mutt; cooking with friends; and making a mean cocktail. Her top values are to laugh often, help whenever she can, and make decisions with her heart.

Laurie’s favorite things:

  1. Living on the California coast
  2. Watching live music
  3. Eating and drinking well
  4. Laughing
  5. Animals

Heather Meza
Director of Marketing & Services

Heather Meza LOVES marketing. She’s been balancing the art and science of marketing for over 25 years and now leads the marketing team for Crawford Group. Known for her energy and enthusiasm, Heather is an experienced trainer and public speaker who is passionate about helping and motivating her fellow marketers. When she’s not working, Heather enjoys spending time with her husband, son, family, and friends — unless she’s binge-watching Netflix, that is. Heather values human connection, laughter, and making an impact. She says her motto is to, “love what you do.”

Heather’s favorite things:

1. Spending time with people she loves
2. Changing her hair color
3. Marketing
4. Halloween
5. Star Wars

Lorien Briggs
Senior Account Director

As someone who genuinely loves meeting new people, Lorien networks for fun. She says that the opportunity to make successful, lasting connections means “my job isn’t really a ‘job’.” And as a competitive athlete, she loves to win big for her clients. She came to Crawford Group with 10 years of varied marketing communications and media experience, but what all of her roles had in common was relationship management. She cares deeply about her clients and consultants, and says, “I work my butt off to treat everyone the way I would want to be treated.” When she’s not working, Lorien spends time with her husband, daughter Bailey, boxer pups, family, and friends, and she enjoys travel, yoga, and walks on the beach.

Lorien’s favorite things:

  1. Laughing so hard I snort
  2. A great cup of coffee
  3. Dancing
  4. Singing in the car

Sarah Eaton
Senior Account Director

Sarah’s favorite quote is from Winston Churchill: “No hour of life is wasted that is spent in the saddle.” Not only does Sarah love riding her horse, Lesha, but she also loves saddling up each day to help clients identify their biggest challenges and bring on the right solution to successfully achieve their goals. Sarah began consulting with Crawford Group as a tradeshow manager supporting Adobe, and in the 13 years since she’s expanded her role and become a trusted partner to many clients across business units, product teams, and marketing organizations. She values work/life balance, friendship, and joy, and she greatly admires our military personnel as well as animal rescue organizations like The Humane Society.

Sarah’s favorite things:

  1. Her dog and horse
  2. The outdoors
  3. The beach
  4. Festivals
  5. Traveling to new and exciting countries

Lisa Jensen
Senior Account Director

Lisa believes that we rise by lifting others, so it’s no wonder she loves to evangelize Crawford Group’s workforce solutions to marketers in need, and then work in partnership with them to tackle their biggest challenges. Her colleagues say she’s a great listener and strategic thinker who strives to solve problems and see the big picture. She says the best part of her job is working with so many unique and amazing personalities, business cultures, and brands — and she feels inspired by the opportunity to make a difference in people’s professional lives. Dr. Martin Luther King, Jr. is one of Lisa’s heroes, and so is Ellen DeGeneres, for spreading the gift of laughter.

Lisa’s favorite things:

  1. Traveling, whether it’s a trip to Europe or just enjoying the Santa Barbara coast
  2. Great food
  3. Good wine and conversation
  4. Her family
  5. Knowledge

Wes Vanasek
Account Executive

A seasoned sales executive, Wes has been helping his customers receive peace of mind for the last 11 years ranging from Marketing and Events to IT.  Wes enjoys establishing relationships and working every day to building and maintaining them both personally and professionally. ‘”People helping people” are words that he lives by and has helped him succeed in every sales role he has been in. When Wes is not working, he enjoys spending time with his wife and four kids, hiking in the Blue Ridge mountains, taking a trip to the North Carolina coast or anything sports related.

Wes’s favorite things:

  1. Live music
  2. A good theatrical show
  3. Watching the UNC Tar Heels, Carolina Panthers, Atlanta Braves and Charlotte Hornets
  4. Exploring a new restaurant
  5. Cooking a homemade meal for his family

Jennifer Logan
Account Executive

Jenn’s passion is building long-lasting business partnerships by uncovering objectives and pain points. A true collaborator, she loves a good intellectual endeavor and solving complex problems and projects alongside her clients with openness, listening and innovation. Jenn’s background as a 3-time National Championship water polo winner at UCLA makes her a great fit with the Crawford Group team culture and philosophy of ensuring that the clients and consultants we work with feel like ‘winners’ every step of the way. Her favorite quote is by Dr. Condoleezza Rice – “When you find your passion, it’s yours. Not what someone else thinks it should be.” She loves spending time with her kids at their sporting events, volunteering at their school and drinking wine with her book club.

Jenn’s favorite things:

  1. Traveling with her soulmate, Jim
  2. Watching her kids play in the neighborhood & on the lacrosse field
  3. Great skincare products
  4. Netflix binge watching
  5. Sleeping in when she can

Marci Gallego
Director, Talent & Recruiting

A seasoned recruiter, Marci has been placing incredible people in a variety of senior level positions for over 20 years. From technical to creative, tactical to strategic, Marci is able to quickly and accurately assess positions and match to corresponding talent. Her favorite quote, from Maya Angelou, is “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” Marci brings every one of these characteristics to her professional and personal lives; she is not just amiable and helpful, but also has the distinct ability to quickly become friends with clients and partners alike. Marci is also a vocal advocate for juvenile diabetes education and support.

Marci’s favorite things:

  1. Watching her sons play soccer
  2. Sunny days in Capitola
  3. Spending lazy Sundays with family
  4. Sharing good books and good movies with good friends
  5. A good, icy Diet Coke

Nic Jasso
Senior Recruiter

An experienced recruiter, Nic has been placing great talent in a variety of positions throughout his career. Moments do not last long and Nic enjoys a sense of excitement from his involvement in the life changing events of matching talent with new career opportunities. One of Nic’s favorite quotes is “We may run, walk, stumble, or fly, but let us never lose sight of the reason for the journey or miss a chance to see a rainbow on the way.” Nic believes there are always bright or positive outcomes from each moment in the journey (personal, work or life). Those outcomes are important to highlight in our daily lives and interactions with others. When Nic is not working he enjoys spending time with his family and friends, being an active athlete, watching sports, being outdoors and tending to his yard and garden.

Nic’s favorite things:

  1. Avid fan of baseball (Go Yankees!).
  2. Watching and coaching his kids play sports.
  3. Cycling and running.
  4. Listening to music.
  5. Being outdoors.

Joe Sablan
Senior Recruiter

Joe has over 20 years of recruiting experience. He enjoys spending time with his grandsons and children, bike riding with his wife along the coast of Monterey Bay, and simply enjoying life!

He believes his purpose in life is to help others and to live life to the fullest. His favorite quote is “Rejoice with your family in the beautiful land of life”  by Albert Einstein.

We are all about diversity.

Meet your supplier diversity goals. The Crawford Group is a certified women-owned business and WBENC-member since 2007. Our progressive management team came up in Silicon Valley’s diversity-positive culture.

Engage us with confidence.

Recognition & Accreditation AwardTop 10 Diversity Supplier Award, Cisco Systems, Inc.
Recognition & Accreditation AwardDiversity Staffing Award, Staffing Industry Analysts
Recognition & Accreditation AwardStevie Winner Bronze Award, Women in Business
Recognition & Accreditation AwardWBENC-certified since 2007, Women's Business Enterprise National Council
Recognition & Accreditation AwardMember of the Womens' Presidents Organization
Recognition & Accreditation AwardCEMA Member, Corporate Event Marketing Association
Recognition & Accreditation AwardANA Member, Association of National Advertisers
Recognition & Accreditation AwardIATAN Accredited, International Airlines Travel Agent Network
Recognition & Accreditation AwardWatermark Member, a Community of Executive Women
Recognition & Accreditation AwardPBWC Member, Professional Business Women of California
Recognition & Accreditation AwardWIC Member, Women in Consulting

As with every [event], the Crawford team is phenomenal with its understanding of and ability to support our content-centric emails.

Senior Marketing Programs ManagerCrawford Group Client

Working for Crawford Group has been the perfect fit for me. I’m working with a top technology company using all my skills to help them grow. Crawford Group provides ongoing training in current market trends as well as an excellent benefits package.

Claudia H.Crawford Group Consultant

And thank you for your and the team’s support on the very heavy volume of eSeminars! I can’t scale to meet the needs of the business without Crawford!

Group Manager, WW Field Enablement & CommunicationsCrawford Group Client

I used to reach out to multiple agencies when I needed help, but then quickly realized that Crawford Group not only completely understood my needs, but always had the best consultants. I don’t waste my time with other agencies anymore — Crawford Group is my go-to.

Digital Marketing ManagerCrawford Group Client
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