Crawford Group Blog
Thought leadership built by the integrated marketing experts, for you.
Latest Integrated Marketing Insights
The Future of Creative Marketing: Inside This Year’s Canva Create and Figma Config
Discover how Canva and Figma are reshaping creative marketing in 2025, from AI-powered design and no-code interactivity to scalable content creation and real-time event support. Explore how these platforms are driving the future of personalized, high-impact campaigns.
Behind the Scenes: How Crawford Group Powers Event Success
Discover how Crawford Group powers seamless, high-impact events behind the scenes—from coordinating 300+ breakout sessions and VIP experiences to driving creative sponsor activations. Explore how they’re shaping the future of events in 2025.
Virtual Events in 2025: Adapting to Gen Z and Embracing Agentic AI
Discover how Gen Z and Agentic AI are reshaping the future of virtual events in 2025. Learn why attendees are demanding fewer but higher-quality experiences, how to engage the next generation of decision-makers, and what the shift from generative to Agentic AI means for event pros.
RainFocus INSIGHT 2025: What’s Next for Events & Marketing
Discover the top insights from RainFocus INSIGHT 2025, where the future of events, marketing, and audience engagement took center stage. From Agentic AI and event data integration to B2B personalization and generational shifts in the workplace, explore how innovative strategies are reshaping the industry in 2025.
A.I. Tools for Your Marketing
Explore how AI tools are transforming marketing workflows, from crafting high-converting copy with Copywriter GPT and Claude, to automating tasks with Zapier and HubSpot. Learn how AI-driven visuals from Canva and DALL·E help marketers create stunning, impactful content. Discover how these AI innovations streamline processes, boost creativity, and drive better results for modern marketing teams.
Agentic A.I. in 2025
Explore the transformative role of agentic AI in 2025 and its impact on digital marketing. Learn how autonomous AI agents are reshaping campaign execution, customer engagement, and personalization at scale. Dive into the future of human-AI collaboration in marketing, challenges in strategy ownership, and the evolving landscape of AI-driven marketing ecosystems. Discover how businesses can balance AI autonomy with human oversight for optimal results.