Nicole Endler

Entrepreneurial ventures and relationships have been Judy’s passion since she was 12 years old, when she babysat, shoveled snow, and worked on commission washing hair in a small-town beauty salon. Since founding Crawford Group in 2000, she has evolved the agency to ensure that it always has the right culture, service offerings, business model, and leadership team to best serve its market, clients, consultants, and employees. She finds tremendous fulfillment helping marketing leaders solve their challenges and scale their organizations — and helping people find jobs that fit their skills. As a guide and mentor, she loves having real life and work conversations that lead to solid partnerships and ultimate possibility, where, she says, “Everyone wins, and we can all reach our highest potential.”

Judy’s favorite things:

1. Eat Pray Love by Elizabeth Gilbert
2. Leonard Cohen
3. The Esalen Institute, Big Sur
4. Traveling in developing countries
5. Human potential

Sarah’s favorite quote is from Winston Churchill: “No hour of life is wasted that is spent in the saddle.” Not only does Sarah love riding her horse, Lesha, but she also loves saddling up each day to help clients identify their biggest challenges and bring on the right solution to successfully achieve their goals. Sarah began consulting with Crawford Group as a tradeshow manager supporting Adobe, and in the 13 years since she’s expanded her role and become a trusted partner to many clients across business units, product teams, and marketing organizations. She values work/life balance, friendship, and joy, and she greatly admires our military personnel as well as animal rescue organizations like The Humane Society.

Sarah’s favorite things:

1. Her dog and horse
2. The outdoors
3. The beach
4. Festivals
5. Traveling to new and exciting countries

Lisa believes that we rise by lifting others, so it’s no wonder she loves to evangelize Crawford Group’s workforce solutions to marketers in need, and then work in partnership with them to tackle their biggest challenges. Her colleagues say she’s a great listener and strategic thinker who strives to solve problems and see the big picture. She says the best part of her job is working with so many unique and amazing personalities, business cultures, and brands — and she feels inspired by the opportunity to make a difference in people’s professional lives. Dr. Martin Luther King, Jr. is one of Lisa’s heroes, and so is Ellen DeGeneres, for spreading the gift of laughter.

Lisa’s favorite things:

1. Traveling, whether it’s a trip to Europe or just enjoying the Santa Barbara coast
2. Great food
3. Good wine and conversation
4. Her family
5. Knowledge

Shannon believes that the people behind the company are the path for success. With over 20 years of experience overseeing collaborative teams, she loves to energize relationships to enable each team member. Shannon takes pride in identifying an individual’s distinctive strengths and capabilities. Building and maintaining relationships are one of Shannon’s passions – no one is a stranger in her mind, and everyone becomes a part of her story.

Shannon’s Favorite Things:

1. Beaches
2. Animals (and animal rescue)
3. Enjoying life!
4. Trying new things/places
5. Plants/Landscaping

Lisa’s passion is people. She believes we rise by lifting others – working with like-minded people, always providing grace and gratitude in all that she does. Getting to know her clients and colleagues, watching projects come to fruition, and having fun is Lisa’s path to success.

When marketing leaders engage Crawford Group, Lisa knows how to listen, investigate, and work with the internal and external teams to devise a solution that results in a successful program!

Lisa’s Favorite Things:

1. Her funny husband Bill – always making her laugh
2. Spending time at her heart place – Donner Lake
3. Dancing
4. Empowering women
5. Frozen Yogurt

After over a decade of creating corporate events across the globe, Flo has developed a large repertoire of experience including celebrations for 250,000, high-end product launches, international multiple day incentive trips and complex citywide conferences and conventions. This, paired with her in-depth venture in the virtual event space and her passion for event technology has led her to become our resident expert on all things events. As a curious-minded soul, she loves this quote from Bill Nye The Science Guy, “Everyone you will ever meet knows something you don’t.” She is passionate about travel, dance, technology, and the future. It would not surprise us one bit if one day Flo was a volunteer astronaut on a SpaceX rocket.

Flo’s favorite things:

1. Dancing like no one is watching
2. Rockets and space travel
3. Sushi and sake
4. Global travel
5. Her native country, France

A central California farm girl turned award-winning Fortune 500 business leader and passionate change agent, Dana joined Crawford Group after being a customer for more than 20 years. She brings deep marketing, communications, and people experience combined with an insatiable curiosity and optimism for what’s possible. Dana’s wheelhouse of excitement is having meaningful conversations to uncover issues and find solutions in a collaborative environment.

Dana’s favorite things:

1. Family and friends
2. San Francisco Giants live game with a cold beer and a Polish dog
3. Deep conversations
4. Travel (more glamp, less camp)
5. The beauty found in every day

Nicole is a seasoned Human Resources Manager with her certification in SHRM. She is experienced in employee relations, investigations, performance management, legal, and benefits management. She originally hails from the Northern Beaches of Sydney, Australia and has made her home in San Jose, California. Nicole is a naturally curious person and considers herself a life-long learner, always eager for a new challenge to expand her mind. Her favorite quote is “I don’t have to chase extraordinary moments to find happiness – it’s right in front of me if I’m paying attention and practicing gratitude.” – Brene Brown.

Nicole’s Favorite Things:

1. Roller dancing to some groovy tunes
2. Animals, especially her fluffy golden doodle, Norma
3. Adventuring the California Coast and Redwoods
4. Quality time with cherished friends and family
5. Soaking in a brain candy novel with a good cup of coffee

Nicole brings over 14 years’ experience to Crawford Group, focused on customer journeys and managing activity across media, advertising, and integrated marketing strategies. She is an intelligent risk taker with a successful history of keeping up with the ever-changing marketing technology landscape. At her core, she is passionate about all things marketing, and implementing efficient and effective solutions to drive revenue. Outside of the office, Nicole enjoys time with her husband and kids in their 100-year-old Colonial home.

Nicole’s favorite things:

1. Long-lasting relationships
2. Crisp fall air
3. Fenway Park
4. Antique stores
5. Spicy chicken parm

Michael Price is a critically-acclaimed author, and digital marketing and client services professional with nearly 20 years of experience as an entrepreneur, consultant, in-house Sr. marketing manager, and ad agency executive. Throughout his career, Michael has had the opportunity to work with some of the most influential brands from small challenger brands to Fortune 100 household names. Outside of the office, Michael enjoys summers at Disneyland, winters at Disney World, active equities trading, and is passionately loquacious when it comes to current events.

Michael’s favorite things:

1. Reality TV (sad but true)
2. Mickey Mouse
3. Pizza
4. Discipline
5. All things digital

Chris Califano brings young energy to the Crawford Group, with a broad background in digital marketing in various industries including small and large organizations.  His focuses are automated processes, integrations that encourage efficient marketing and sales behaviors, and marketing strategies that lead to growth. Chris spends his free time with his dogs and farm animals, hiking and camping, and trying to catch up on reading all the books on his bookshelves.

Chris’ favorite things:

1. Americana literature (Favorite author is Cormac McCarthy)
2. Classic art
3. Cars
4. Graphic design
5. Routine

TBD

C’ favorite things:

1. TBD

A seasoned recruiter, Marci has been placing incredible people in a variety of senior level positions for over 20 years. From technical to creative, tactical to strategic, Marci is able to quickly and accurately assess positions and match to corresponding talent. Her favorite quote, from Maya Angelou, is “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” Marci brings every one of these characteristics to her professional and personal lives; she is not just amiable and helpful, but also has the distinct ability to quickly become friends with clients and partners alike. Marci is also a vocal advocate for juvenile diabetes education and support.

Marci’s favorite things:

1. Watching her sons play soccer
2. Sunny days in Capitola
3. Spending lazy Sundays with family
4. Sharing good books and good movies with good friends
5. A good, icy Diet Coke

An experienced recruiter, Nic has been placing great talent in a variety of positions throughout his career. Moments do not last long and Nic enjoys a sense of excitement from his involvement in the life changing events of matching talent with new career opportunities. One of Nic’s favorite quotes is “We may run, walk, stumble, or fly, but let us never lose sight of the reason for the journey or miss a chance to see a rainbow on the way.” Nic believes there are always bright or positive outcomes from each moment in the journey (personal, work or life). Those outcomes are important to highlight in our daily lives and interactions with others. When Nic is not working he enjoys spending time with his family and friends, being an active athlete, watching sports, being outdoors and tending to his yard and garden.

Nic’s favorite things:

1. Avid fan of baseball (Go Yankees!).
2. Watching and coaching his kids play sports.
3. Cycling and running.
4. Listening to music.
5. Being outdoors.

Taylor has always taken a leap of faith when it comes to choosing her adventures, and her latest leap has led to the start of an adventure in recruiting that fits her like a glove. As a people-person, Taylor is constantly striving to understand and help the candidates and clients she works with. She follows Audrey Hepburn’s words, “you have two hands, one for helping yourself, the other for helping others.” The feeling Taylor gets from connecting talented people to talented companies is what motivates her the most.

Along with recruiting, spending time with the ones she holds dearest to her heart (especially her furry friends) is what adds most to her happiness. Taylor also loves traveling our globe while interacting with individuals, partaking in activities, and indulging in all aspects of diverse cultures.

Taylor’s favorite things:

1. Making people laugh
2. Cows
3. Trader Joes
4. Spontaneous road trips
5. Cheering on the San Jose Sharks

Kim prides herself as a “Jill of all Trades” and uses her vast expanse of marketing and software knowledge to provide Crawford Group with the best tools and information. Her application development and programming background make her an excellent choice in providing business intelligence and reporting. At the same time, her philosophy of doing whatever it takes to keep Crawford Group moving forward is key to her success. Her favorite quote is by Master Oogway – “Yesterday is history, tomorrow is a mystery, but today is a gift. That is why it is called present.”

Kim’s favorite things:

1. Her family
2. Computer gaming
3. Laughing
4. Watching the sunrise
5. Music

Michael Daley brings over 20 years of experience enhancing marketing campaigns with strategic media placement for print, out-of-home, and digital marketing. An entrepreneur that successfully ran his own media/advertising placement company for over 15 years, Michael has cross-functional experience scaling marketing campaigns for startup companies to large enterprise companies. He is dedicated to listening to customers, understanding their challenges, and providing solutions. Outside of the office, Michael enjoys being outside at the beach or hiking with his wife and sweet dog, Lyla.

Michael’s favorite things:

1. Laughing with friends and family
2. Hiking
3. Acting/Writing
4. Health/Working out
5. San Diego Padres (it’s a love hate)

Coming Soon

Lucy’s favorite things: