Our roots began in Silicon Valley, the heart of technology and innovation, where we take a people-centric approach with customers, talent, and employees.
We have been recognized for our diversity and as a woman-owned business.
We’ve worked globally with Fortune 100 companies and regional mid-sized companies that need the skills and capacity to deliver on revenue and pipeline growth through marketing activities. We partner with our customers to understand their vision and business goals to provide the right marketing solutions and services for their unique needs. We help to build, scale, or enhance marketing organizations everywhere.
Our extensive talent pool of digital, event, creative, and marketing experts are fully assessed and ready to quickly get to work for you.
We know our customers and their business, as it is foundational to mutual success.
We treat everyone equally—with care, integrity, and a generous spirit.
We achieve the best possible outcomes when we work and create together.
We intend to create interactions that are meaningful and engaging.
We act thoughtfully, professionally, and in a timely manner.
Meet Our Leaders
Founder and CEO
Executive Vice President, Go-to-Market
Talent and People
Vice President and
Executive Account Director
Talent and People Team
Employee Experience Manager
Go To Market Team
Senior Account Director,
Customer Experience Director, Events
Customer Experience Director
Customer Experience Director
Business Growth Executive
Sr. Director, Operations
Entrepreneurial ventures and relationships have been Judy’s passion since she was 12 years old, when she babysat, shoveled snow, and worked on commission washing hair in a small-town beauty salon. Since founding Crawford Group in 2000, she has evolved the agency to ensure that it always has the right culture, service offerings, business model, and leadership team to best serve its market, clients, consultants, and employees. She finds tremendous fulfillment helping marketing leaders solve their challenges and scale their organizations — and helping people find jobs that fit their skills. As a guide and mentor, she loves having real life and work conversations that lead to solid partnerships and ultimate possibility, where, she says, “Everyone wins, and we can all reach our highest potential.”
Judy’s favorite things:
- Eat Pray Love by Elizabeth Gilbert
- Leonard Cohen
- The Esalen Institute, Big Sur
- Traveling in developing countries
- Human potential
As CEO, Bob is responsible for monetizing strategic opportunities to ensure that Crawford Group continues to grow, thrive, and make life better for clients, consultants, and employees alike. He sees focus and commitment as his superpowers; he’s both tough and fair; and he’s expert at coming up with simple, creative solutions to complex problems. Bob values family, faith, and friends above all else, and his motto is, “The hardest thing in this world to stop is the one who knows they’ve won before the game has started.”
Robert’s favorite things:
- Of course, his family
- The Hawaiian Islands
- Disruptive tech and/or business models
Each day, Laurie leads the Crawford Group team to live their core values while enabling their clients to successfully deliver on key objectives. She loves helping marketers take a different view of how they can be successful, and then watching the transformation as they get the help they need. She says, “Our team, our consultants, and our clients are so inspirational — so much passion, so much creativity, so much brainpower.” When she’s not working, Laurie loves adventuring with her husband, daughters, and crazy mutt; cooking with friends; and making a mean cocktail. Her top values are to laugh often, help whenever she can, and make decisions with her heart.
Laurie’s favorite things:
- Living on the California coast
- Watching live music
- Eating and drinking well
Sarah’s favorite quote is from Winston Churchill: “No hour of life is wasted that is spent in the saddle.” Not only does Sarah love riding her horse, Lesha, but she also loves saddling up each day to help clients identify their biggest challenges and bring on the right solution to successfully achieve their goals. Sarah began consulting with Crawford Group as a tradeshow manager supporting Adobe, and in the 13 years since she’s expanded her role and become a trusted partner to many clients across business units, product teams, and marketing organizations. She values work/life balance, friendship, and joy, and she greatly admires our military personnel as well as animal rescue organizations like The Humane Society.
Sarah’s favorite things:
- Her dog and horse
- The outdoors
- The beach
- Traveling to new and exciting countries
Lisa believes that we rise by lifting others, so it’s no wonder she loves to evangelize Crawford Group’s workforce solutions to marketers in need, and then work in partnership with them to tackle their biggest challenges. Her colleagues say she’s a great listener and strategic thinker who strives to solve problems and see the big picture. She says the best part of her job is working with so many unique and amazing personalities, business cultures, and brands — and she feels inspired by the opportunity to make a difference in people’s professional lives. Dr. Martin Luther King, Jr. is one of Lisa’s heroes, and so is Ellen DeGeneres, for spreading the gift of laughter.
Lisa’s favorite things:
- Traveling, whether it’s a trip to Europe or just enjoying the Santa Barbara coast
- Great food
- Good wine and conversation
- Her family
Shannon believes that the people behind the company are the path for success. With over 20 years of experience overseeing collaborative teams, she loves to energize relationships to enable each team member. Shannon takes pride in identifying an individual’s distinctive strengths and capabilities. Building and maintaining relationships are one of Shannon’s passions – no one is a stranger in her mind, and everyone becomes a part of her story.
Shannon’s Favorite Things:
- Animals (and animal rescue)
- Enjoying life!
- Trying new things/places
Lisa’s passion is people. She believes we rise by lifting others – working with like-minded people, always providing grace and gratitude in all that she does. Getting to know her clients and colleagues, watching projects come to fruition, and having fun is Lisa’s path to success.
When marketing leaders engage Crawford Group, Lisa knows how to listen, investigate, and work with the internal and external teams to devise a solution that results in a successful program!
Lisa’s Favorite Things:
- Her funny husband Bill – always making her laugh
- Spending time at her heart place – Donner Lake
- Empowering women
- Frozen Yogurt
After over a decade of creating corporate events across the globe, Flo has developed a large repertoire of experience including celebrations for 250,000, high-end product launches, international multiple day incentive trips and complex citywide conferences and conventions. This, paired with her in-depth venture in the virtual event space and her passion for event technology has led her to become our resident expert on all things events. As a curious-minded soul, she loves this quote from Bill Nye The Science Guy, “Everyone you will ever meet knows something you don’t.” She is passionate about travel, dance, technology, and the future. It would not surprise us one bit if one day Flo was a volunteer astronaut on a SpaceX rocket.
Flo’s favorite things:
- Dancing like no one is watching
- Rockets and space travel
- Sushi and sake
- Global travel
- Her native country, France
A central California farm girl turned award-winning Fortune 500 business leader and passionate change agent, Dana joined Crawford Group after being a customer for more than 20 years. She brings deep marketing, communications, and people experience combined with an insatiable curiosity and optimism for what’s possible. Dana’s wheelhouse of excitement is having meaningful conversations to uncover issues and find solutions in a collaborative environment.
Dana’s favorite things:
- Family and friends
- San Francisco Giants live game with a cold beer and a Polish dog
- Deep conversations
- Travel (more glamp, less camp)
- The beauty found in every day
Nicole is a seasoned Human Resources Manager with her certification in SHRM. She is experienced in employee relations, investigations, performance management, legal, and benefits management. She originally hails from the Northern Beaches of Sydney, Australia and has made her home in San Jose, California. Nicole is a naturally curious person and considers herself a life-long learner, always eager for a new challenge to expand her mind. Her favorite quote is “I don’t have to chase extraordinary moments to find happiness – it’s right in front of me if I’m paying attention and practicing gratitude.” – Brene Brown.
Nicole’s Favorite Things:
1. Roller dancing to some groovy tunes
2. Animals, especially her fluffy golden doodle, Norma
3. Adventuring the California Coast and Redwoods
4. Quality time with cherished friends and family
5. Soaking in a brain candy novel with a good cup of coffee
Nicole brings over 14 years’ experience to Crawford Group, focused on customer journeys and managing activity across media, advertising, and integrated marketing strategies. She is an intelligent risk taker with a successful history of keeping up with the ever-changing marketing technology landscape. At her core, she is passionate about all things marketing, and implementing efficient and effective solutions to drive revenue. Outside of the office, Nicole enjoys time with her husband and kids in their 100-year-old Colonial home.
Nicole’s favorite things:
- Long-lasting relationships
- Crisp fall air
- Fenway Park
- Antique stores
- Spicy chicken parm
Michael Price is a critically-acclaimed author, and digital marketing and client services professional with nearly 20 years of experience as an entrepreneur, consultant, in-house Sr. marketing manager, and ad agency executive. Throughout his career, Michael has had the opportunity to work with some of the most influential brands from small challenger brands to Fortune 100 household names. Outside of the office, Michael enjoys summers at Disneyland, winters at Disney World, active equities trading, and is passionately loquacious when it comes to current events.
Michael’s favorite things:
- Reality TV (sad but true)
- Mickey Mouse
- All things digital
Chris Califano brings young energy to the Crawford Group, with a broad background in digital marketing in various industries including small and large organizations. His focuses are automated processes, integrations that encourage efficient marketing and sales behaviors, and marketing strategies that lead to growth. Chris spends his free time with his dogs and farm animals, hiking and camping, and trying to catch up on reading all the books on his bookshelves.
Chris’ favorite things:
- Americana literature (Favorite author is Cormac McCarthy)
- Classic art
- Graphic design
A seasoned recruiter, Marci has been placing incredible people in a variety of senior level positions for over 20 years. From technical to creative, tactical to strategic, Marci is able to quickly and accurately assess positions and match to corresponding talent. Her favorite quote, from Maya Angelou, is “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” Marci brings every one of these characteristics to her professional and personal lives; she is not just amiable and helpful, but also has the distinct ability to quickly become friends with clients and partners alike. Marci is also a vocal advocate for juvenile diabetes education and support.
Marci’s favorite things:
- Watching her sons play soccer
- Sunny days in Capitola
- Spending lazy Sundays with family
- Sharing good books and good movies with good friends
- A good, icy Diet Coke
An experienced recruiter, Nic has been placing great talent in a variety of positions throughout his career. Moments do not last long and Nic enjoys a sense of excitement from his involvement in the life changing events of matching talent with new career opportunities. One of Nic’s favorite quotes is “We may run, walk, stumble, or fly, but let us never lose sight of the reason for the journey or miss a chance to see a rainbow on the way.” Nic believes there are always bright or positive outcomes from each moment in the journey (personal, work or life). Those outcomes are important to highlight in our daily lives and interactions with others. When Nic is not working he enjoys spending time with his family and friends, being an active athlete, watching sports, being outdoors and tending to his yard and garden.
Nic’s favorite things:
- Avid fan of baseball (Go Yankees!).
- Watching and coaching his kids play sports.
- Cycling and running.
- Listening to music.
- Being outdoors.
Taylor has always taken a leap of faith when it comes to choosing her adventures, and her latest leap has led to the start of an adventure in recruiting that fits her like a glove. As a people-person, Taylor is constantly striving to understand and help the candidates and clients she works with. She follows Audrey Hepburn’s words, “you have two hands, one for helping yourself, the other for helping others.” The feeling Taylor gets from connecting talented people to talented companies is what motivates her the most.
Along with recruiting, spending time with the ones she holds dearest to her heart (especially her furry friends) is what adds most to her happiness. Taylor also loves traveling our globe while interacting with individuals, partaking in activities, and indulging in all aspects of diverse cultures.
Taylor’s favorite things:
- Making people laugh
- Trader Joes
- Spontaneous road trips
- Cheering on the San Jose Sharks
Kim prides herself as a “Jill of all Trades” and uses her vast expanse of marketing and software knowledge to provide Crawford Group with the best tools and information. Her application development and programming background make her an excellent choice in providing business intelligence and reporting. At the same time, her philosophy of doing whatever it takes to keep Crawford Group moving forward is key to her success. Her favorite quote is by Master Oogway – “Yesterday is history, tomorrow is a mystery, but today is a gift. That is why it is called present.”
Kim’s favorite things:
- Her family
- Computer gaming
- Watching the sunrise
Michael Daley brings over 20 years of experience enhancing marketing campaigns with strategic media placement for print, out-of-home, and digital marketing. An entrepreneur that successfully ran his own media/advertising placement company for over 15 years, Michael has cross-functional experience scaling marketing campaigns for startup companies to large enterprise companies. He is dedicated to listening to customers, understanding their challenges, and providing solutions. Outside of the office, Michael enjoys being outside at the beach or hiking with his wife and sweet dog, Lyla.
Michael’s favorite things:
- Laughing with friends and family
- Health/Working out
- San Diego Padres (it’s a love hate)
Committed to diversity
We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams fosters creativity, innovative thinking and opportunity for all.
Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.