Our Story
Empowering the modern marketing organization with expert talent and teams.
Core Values
Customers
We know our customers and their business, as it is foundational to mutual success.
People
We treat everyone equally—with care, integrity, and a generous spirit.
Collaboration
We achieve the best possible outcomes when we work and create together.
Experiences
We intend to create interactions that are meaningful and engaging.
Actions
We act thoughtfully, professionally, and in a timely manner.
Our Story
Crawford Group’s roots begin in Silicon Valley, the heart of technology and innovation, where we take a people-centric approach with customers, talent, and employees.
We’ve worked globally with Fortune 100 companies and regional mid-sized companies that need the skills and capacity to deliver on revenue and pipeline growth through marketing activities. Our strength is partnering with our customers to understand their vision and business goals to provide the right talent solutions and services for their unique needs. Crawford Group helps to build, scale, or enhance marketing organizations everywhere.
Our extensive talent pool of digital, event, creative, and marketing experts are fully assessed and ready to quickly get to work for you.
Crawford Group has been recognized for its diversity and as a woman-owned business.
Meet Our Leaders
Bob White
Chief Executive Officer
Laurie Stein
President & Chief Revenue Officer
Judy Crawford
Chief Strategy Officer, Founder
Dana Manfredi
Executive Vice President, Go-to-Market
Wes Vanasek
Director, Business
Growth Team
Marci Gallego
Vice President
Talent and People
Sarah Eaton
Vice President and
Executive Account Director
Talent and People Team
Taylor Hatfield
Recruiter
Nic Jasso
Senior Recruiter
Jennifer Logan
Employee Care Manager
Go To Market Team
Lisa Ferguson
Director, Marketing
Project Solutions
Lisa Jensen
Senior Account Director,
Customer Success
Flo Miniscloux
Director, Event Solutions
Shannon Troyka
Senior Account Director,
Customer Success
Michael Daly
Business Growth Executive
Operations
Kim Carney
Director, Operations
and Engagement
Lucy Wang
Finance
Meet Our Leaders
Bob White
Chief Executive Officer
Laurie Stein
President &
Chief Revenue Officer
Judy Crawford
Chief Strategy Officer, Founder
Dana Manfredi
Executive Vice President,
Go-to-Market
Wes Vanasek
Director, Business
Growth Team
Marci Gallego
Vice President
Talent and People
Sarah Eaton
Senior Account Director, Customer Success
Talent and People Team
Taylor Hatfield
Recruiter
Nic Jasso
Senior
Recruiter
Jennifer Logan
Employee Care Manager
Go To Market Team
Lisa Ferguson
Director, Marketing
Project Solutions
Lisa Jensen
Senior Account Director,
Customer Success
Flo Miniscloux
Director,
Event Solutions
Shannon Troyka
Account Director,
Customer Success
Michael Daly
Business Growth Executive
Operations
Kim Carney
Director, Operations
and Engagement
Lucy Wang
Finance
Meet Our Leaders
Bob White
Chief Executive Officer
Laurie Stein
President & Chief Revenue Officer
Judy Crawford
Chief Strategy Officer, Founder
Dana Manfredi
Executive Vice President, Go-to-Market
Wes Vanasek
Director, Business
Growth Team
Marci Gallego
Vice President
Talent and People
Sarah Eaton
Senior Account Director, Customer Success
Talent and People Team
Taylor Hatfield
Recruiter
Nic Jasso
Senior Recruiter
Jennifer Logan
Employee Care Manager
Go To Market Team
Lisa Ferguson
Director, Marketing
Project Solutions
Lisa Jensen
Senior Account Director,
Customer Success
Flo Miniscloux
Director, Event Solutions
Shannon Troyka
Account Director,
Customer Success
Michael Daly
Business Growth Executive
Operations
Kim Carney
Director, Operations
and Engagement
Lucy Wang
Finance
Entrepreneurial ventures and relationships have been Judy’s passion since she was 12 years old, when she babysat, shoveled snow, and worked on commission washing hair in a small-town beauty salon. Since founding Crawford Group in 2000, she has evolved the agency to ensure that it always has the right culture, service offerings, business model, and leadership team to best serve its market, clients, consultants, and employees. She finds tremendous fulfillment helping marketing leaders solve their challenges and scale their organizations — and helping people find jobs that fit their skills. As a guide and mentor, she loves having real life and work conversations that lead to solid partnerships and ultimate possibility, where, she says, “Everyone wins, and we can all reach our highest potential.”
Judy’s favorite things:
- Eat Pray Love by Elizabeth Gilbert
- Leonard Cohen
- The Esalen Institute, Big Sur
- Traveling in developing countries
- Human potential
As CEO, Bob is responsible for monetizing strategic opportunities to ensure that Crawford Group continues to grow, thrive, and make life better for clients, consultants, and employees alike. He sees focus and commitment as his superpowers; he’s both tough and fair; and he’s expert at coming up with simple, creative solutions to complex problems. Bob values family, faith, and friends above all else, and his motto is, “The hardest thing in this world to stop is the one who knows they’ve won before the game has started.”
Robert’s favorite things:
- Of course, his family
- Cycling
- The Hawaiian Islands
- Entrepreneurs
- Disruptive tech and/or business models
Each day, Laurie leads the Crawford Group team to live their core values while enabling their clients to successfully deliver on key objectives. She loves helping marketers take a different view of how they can be successful, and then watching the transformation as they get the help they need. She says, “Our team, our consultants, and our clients are so inspirational — so much passion, so much creativity, so much brainpower.” When she’s not working, Laurie loves adventuring with her husband, daughters, and crazy mutt; cooking with friends; and making a mean cocktail. Her top values are to laugh often, help whenever she can, and make decisions with her heart.
Laurie’s favorite things:
- Living on the California coast
- Watching live music
- Eating and drinking well
- Laughing
- Animals
Sarah’s favorite quote is from Winston Churchill: “No hour of life is wasted that is spent in the saddle.” Not only does Sarah love riding her horse, Lesha, but she also loves saddling up each day to help clients identify their biggest challenges and bring on the right solution to successfully achieve their goals. Sarah began consulting with Crawford Group as a tradeshow manager supporting Adobe, and in the 13 years since she’s expanded her role and become a trusted partner to many clients across business units, product teams, and marketing organizations. She values work/life balance, friendship, and joy, and she greatly admires our military personnel as well as animal rescue organizations like The Humane Society.
Sarah’s favorite things:
- Her dog and horse
- The outdoors
- The beach
- Festivals
- Traveling to new and exciting countries
Lisa believes that we rise by lifting others, so it’s no wonder she loves to evangelize Crawford Group’s workforce solutions to marketers in need, and then work in partnership with them to tackle their biggest challenges. Her colleagues say she’s a great listener and strategic thinker who strives to solve problems and see the big picture. She says the best part of her job is working with so many unique and amazing personalities, business cultures, and brands — and she feels inspired by the opportunity to make a difference in people’s professional lives. Dr. Martin Luther King, Jr. is one of Lisa’s heroes, and so is Ellen DeGeneres, for spreading the gift of laughter.
Lisa’s favorite things:
- Traveling, whether it’s a trip to Europe or just enjoying the Santa Barbara coast
- Great food
- Good wine and conversation
- Her family
- Knowledge
Shannon believes that the people behind the company are the path for success. With over 20 years of experience overseeing collaborative teams, she loves to energize relationships to enable each team member. Shannon takes pride in identifying an individual’s distinctive strengths and capabilities. Building and maintaining relationships are one of Shannon’s passions – no one is a stranger in her mind, and everyone becomes a part of her story.
Shannon’s Favorite Things:
- Beaches
- Animals (and animal rescue)
- Enjoying life!
- Trying new things/places
- Plants/Landscaping
Lisa’s passion is people. She believes we rise by lifting others – working with like-minded people, always providing grace and gratitude in all that she does. Getting to know her clients and colleagues, watching projects come to fruition, and having fun is Lisa’s path to success.
When marketing leaders engage Crawford Group, Lisa knows how to listen, investigate, and work with the internal and external teams to devise a solution that results in a successful program!
Lisa’s Favorite Things:
- Her funny husband Bill – always making her laugh
- Spending time at her heart place – Donner Lake
- Dancing
- Empowering women
- Frozen Yogurt
After over a decade of creating corporate events across the globe, Flo has developed a large repertoire of experience including celebrations for 250,000, high-end product launches, international multiple day incentive trips and complex citywide conferences and conventions. This paired with her in-depth venture in the virtual event space and her passion for event technology has led her to become our resident experts on all things events. As a curious-minded soul, she loves this quote from Bill Nye The Science Guy, “Everyone you will ever meet knows something you don’t.” She is passionate about travel, dance, technology, and the future. It would not surprise us one bit if one day Flo was a volunteer astronaut on a SpaceX rocket.
Flo’s favorite things:
- Dancing like no one is watching
- Rockets and space travel
- Sushi and sake
- Global travel
- Her native country, France
A central California farm girl turned award-winning Fortune 500 business leader and passionate change agent, Dana joined Crawford Group after being a customer for more than 20 years. She brings deep marketing, communications, and people experience combined with an insatiable curiosity and optimism for what’s possible. Dana’s wheelhouse of excitement is having meaningful conversations to uncover issues and find solutions in a collaborative environment.
Dana’s favorite things:
- Family and friends
- San Francisco Giants live game with a cold beer and a Polish dog
- Deep conversations
- Travel (more glamp, less camp)
- The beauty found in every day
A seasoned business executive, Wes has been helping his customers receive peace of mind for the last 11 years ranging from Marketing and Events to IT. Wes enjoys establishing relationships and working every day to build and maintain them both personally and professionally. “People helping people” are words that he lives by and keeps him moving forward. When Wes is not working, he enjoys spending time with his wife and four kids, hiking in the Blue Ridge mountains, taking a trip to the North Carolina coast, or anything sports related.
Wes’s favorite things:
- Live music
- A good theatrical show
- Watching the UNC Tar Heels, Carolina Panthers, Atlanta Braves, and Charlotte Hornets
- Exploring a new restaurant
- Cooking a homemade meal for his family
“If you do what you love, you will never work a day in your life.” Phillip’s passion has always been sales and people. These passions have driven him throughout his professional career and personal life. Through sales, Phillip has been introduced to culture, diversity, and people from all walks of life. He believes everyone brings their own unique perspective, and each interaction is an opportunity to learn. Each day you should strive to be better than the one before. Being a career sales professional, Phillip has worked in automotive, technology, software, and staffing. No matter the industry, he always found success in being genuine and matching the product or service to the client’s true need. In his free time, Phillip enjoys dining at new restaurants with his wife and two daughters. He is the ultimate “Girldad”, enjoying tea parties, mini makeovers, and dance battles.” He is also an Atlanta sports fanatic, and loves to attend SEC football and NFL sporting events.
Phillip’s favorite things:
- Ava and Amaia (Daughters)
- Football (GoDawgs)
- A nice cowboy ribeye
- A good laugh
- Forrest Gump
Bill believes that “the only way to do great work is to love what you do” and that motto correlates with his passion for sales and account management. As an outgoing people person, Bill loves networking and building long term relationships. Throughout his sales journey, he has been able to meet so many different people from all walks of life, each with their own, unique story. Bill believes that there is nothing more gratifying than developing solutions to help clients overcome their obstacles. In his free time, Bill loves spending time his wife and two children and watching them grow.
Bill’s favorite things:
- Liam and Livia (his children)
- Golf
- Sushi
- Live music
- The Green Bay Packers
Jennifer has a passion for taking on new challenges. She lives by the words “Work hard, play hard.” As a marketer, she prefers taking an innovative approach to all that she does – every day offers the opportunity to learn something new! “Inspiration is priceless, and finding it is endless” – she is inspired by the Crawford team for their values and dedication to the client. You will never see her without a smile on her face; she loves to laugh and live each day to its fullest. When she is not thinking up new marketing programs, she enjoys kicking back with her husband and four children. They keep her on her toes!
Jennifer’s favorite things:
- Traveling with family
- Snuggling with her dog
- Laughing with girlfriends
- Camping
- A glass of wine paired with a good book
A seasoned recruiter, Marci has been placing incredible people in a variety of senior level positions for over 20 years. From technical to creative, tactical to strategic, Marci is able to quickly and accurately assess positions and match to corresponding talent. Her favorite quote, from Maya Angelou, is “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” Marci brings every one of these characteristics to her professional and personal lives; she is not just amiable and helpful, but also has the distinct ability to quickly become friends with clients and partners alike. Marci is also a vocal advocate for juvenile diabetes education and support.
Marci’s favorite things:
- Watching her sons play soccer
- Sunny days in Capitola
- Spending lazy Sundays with family
- Sharing good books and good movies with good friends
- A good, icy Diet Coke
An experienced recruiter, Nic has been placing great talent in a variety of positions throughout his career. Moments do not last long and Nic enjoys a sense of excitement from his involvement in the life changing events of matching talent with new career opportunities. One of Nic’s favorite quotes is “We may run, walk, stumble, or fly, but let us never lose sight of the reason for the journey or miss a chance to see a rainbow on the way.” Nic believes there are always bright or positive outcomes from each moment in the journey (personal, work or life). Those outcomes are important to highlight in our daily lives and interactions with others. When Nic is not working he enjoys spending time with his family and friends, being an active athlete, watching sports, being outdoors and tending to his yard and garden.
Nic’s favorite things:
- Avid fan of baseball (Go Yankees!).
- Watching and coaching his kids play sports.
- Cycling and running.
- Listening to music.
- Being outdoors.
Taylor has always taken a leap of faith when it comes to choosing her adventures, and her latest leap has led to the start of an adventure in recruiting that fits her like a glove. As a people-person, Taylor is constantly striving to understand and help the candidates and clients she works with. She follows Audrey Hepburn’s words, “you have two hands, one for helping yourself, the other for helping others.” The feeling Taylor gets from connecting talented people to talented companies is what motivates her the most.
Along with recruiting, spending time with the ones she holds dearest to her heart (especially her furry friends) is what adds most to her happiness. Taylor also loves traveling our globe while interacting with individuals, partaking in activities, and indulging in all aspects of diverse cultures.
Taylor’s favorite things:
- Making people laugh
- Cows
- Trader Joes
- Spontaneous road trips
- Cheering on the San Jose Sharks
Kady Davy
Recruiter
Coming Soon.
Kady’s favorite things:
Kim prides herself as a “Jill of all Trades” and uses her vast expanse of marketing and software knowledge to provide Crawford Group with the best tools and information. Her application development and programming background make her an excellent choice in providing business intelligence and reporting. At the same time, her philosophy of doing whatever it takes to keep Crawford Group moving forward is key to her success. Her favorite quote is by Master Oogway – “Yesterday is history, tomorrow is a mystery, but today is a gift. That is why it is called present.”
Kim’s favorite things:
- Her family
- Computer gaming
- Laughing
- Watching the sunrise
- Music
Jenn’s passion is understanding the needs and expectations of our employees and ensuring all employee interactions reflect our culture and values. She is the first point of contact for team members and people program initiatives. With listening and empathy, Jenn is dedicated to a first-class experience across the full employee lifecycle. Her background as a 3-time National Championship water polo winner at UCLA makes her a great fit with the Crawford Group philosophy ensuring that the marketers we work with feel like ‘winners’ every step of the way. Her favorite quote is by Howard Thurman – “Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” She loves spending time with her kids at their sporting events and cocktails with her book club.”
Jenn’s favorite things:
- Traveling with her soulmate, Jim
- Watching her kids play in the neighborhood & on the lacrosse field
- Great skincare products
- Netflix binge watching
- Sleeping in when she can
Committed to diversity
We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams fosters creativity, innovative thinking and opportunity for all.
Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.