Webinars
Thought leadership worth your time.
March Webinars
Smart Strategies for Stretched Teams: Guidance From Marketing & Events Leaders
This one-hour session brings together experienced marketing and events leaders from top professional services and tech organizations.
They share real-world insights on how teams operate effectively when capacity is limited, but expectations remain high.
Attendees will hear practical guidance on:
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How leaders are prioritizing when everything feels urgent
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Ways teams are scaling execution without sacrificing consistency or ROI
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How budget allocation decisions are made to hire, partner, or scale back
Registration Link: https://crawfordgroup.zoom.us/webinar/register/WN_gFcraVCcSg6N6BHPLeUXwQ?#/registration
Scale or Fail: The secret to high-growth events that don’t break
Greg Schneider, Senior Director, Corporate Marketing Global Events, Boomi and Flo Lewis, Senior Director of Customer Experience and Events at Crawford Group will share how their teams have grown enterprise events by up to 20% year over year.
You’ll walk away with the ability to:
- Demonstrate the strategic decisions required to scale enterprise events up to 20% year over year, without adding operational complexity.
- Champion proven frameworks and mindsets for aligning teams, vendors, and technology to accelerate execution timelines while boosting attendee and sponsor satisfaction.
- Evaluate the metrics, analytics, and automation capabilities that matter most for successful event scaling and long-term growth.
Registration Link: https://crawfordgroup.zoom.us/webinar/register/WN_u6kTZxnuQ6Wwpahgoe_Pbg#/registration