5 Strategic Tips to Maximize Your Adobe Workfront Investment – Whether You’re Just Starting or Scaling Up

Whether you’re preparing to launch Adobe Workfront or looking to get more value from an existing setup, one thing is clear: success doesn’t come from the platform alone, it comes from how you use it. Adobe Workfront has the power to transform how your teams plan, execute, and deliver work, but only if it’s aligned with your people, processes, data and goals.

Here are five high-impact tips to help you get the most out of your Adobe Workfront investment,whether you’re just getting started or ready to scale.

1. Start with Your “Why” and Align with Business Objectives

Before configuring a single dashboard, pause and ask: “Why are we using Adobe Workfront in the first place?” If you’re launching Adobe Workfront, this is the moment to align it with your company’s strategic objectives. 

Already using it? Revisit your original goals and confirm they still make sense.

• But ask yourself:What problems are we solving?
• What value does Adobe Workfront bring to our teams?
• How will we measure success?

Simple answers to these questions will guide your decisions, formulate tangible and valuable solutions, help you demonstrate ROI over time, and drive user adoption.

2. Build a Strong Operating Model: People, Process, Data – Then Technology

Whether you’re launching Adobe Workfront or optimizing it, your operating model is the foundation. And it starts with people.

• People: Define ownership, roles, responsibilities, and team structures. Who’s accountable for what?
• Process: Map out how work flows today. Are there bottlenecks, inefficiencies or redundancies? Whether you’re designing from scratch or refining existing workflows, aim for clarity and efficiency.
• Data: Establish a consistent taxonomy and define a structured metadata schema to power reporting, automation, and decision-making.

Only then should you configure Adobe Workfront to support your model, not the other way around.

3. Lead with Success: Start Small, Then Scale

If you’re just starting out, resist the urge to try and do everything at once. Focus on a high-affected use case or mature team success here will pave the road for adoption among other teams. 

For those already using Adobe Workfront, identify areas where the platform isn’t being fully leveraged. or where teams are still relying on spreadsheets or email. Use previous successful use cases to prove value. 

In either use case: 

• Start with what you can control
• Identify a pilot group or process
• Solve a real problem
• Measure and share the results

Then, scale thoughtfully. Bring in more teams, expand functionality, and continuously refine based on feedback. 

4. Appoint an Adobe Workfront Owner and Invest in Their Expertise

Adobe Workfront isn’t a set-it-and-forget-it tool. Success depends on having a dedicated resource who understands the platform and your business inside and out.

This person (or team) should:

• Stay current on platform capabilities
• Serve as a bridge between users and leadership
• Drive adoption and continuous improvement

Make it a priority to support their training, and don’t be afraid to bring in outside experts to help accelerate progress and avoid pitfalls.

5. Embrace Change Management: Support Your People Through the Journey

Change is hard, especially when it affects how people work every day. Whether you’re rolling out Adobe Workfront for the first time or introducing new features, change management is key.

Here’s how to support your teams:

• Communicate Early and Often: Set expectations and keep stakeholders informed.
• Prepare for Change: Identify potential resistance and align leadership.
• Lead Through Change: Empower champions to model new behaviors.
• Support After Change: Offer office hours, FAQs, and feedback loops.
• Onboard with Intention: Use template plans to bring new users up to speed.
• Deliver Role-Based Training: Tailor learning to each user’s functional-role-based needs.

The more intentional you are about supporting people through change, the more successful your implementation, or optimization will be.

Final Thoughts

Whether you’re launching Adobe Workfront or optimizing it, the formula for success remains the same: lead with strategy, build a strong foundation, and support your people.Adobe Workfront isn’t just a tool, it’s a catalyst for better work. When used strategically, it empowers your teams to focus, collaborate, and deliver with confidence.

Want to learn how to get there? Join us on September 17, 2025 at 11am PT for our webinar “5 Expert Tips to Unlock Adobe Workfront Success.” Packed with practical insights to help you get more from your investment.

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