Crawford Group Blog

 

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Latest Integrated Marketing Insights

Creating High-Value Content: Never Enough Time, Resources, or Ideas to Scale

Struggling to create high-value content under time, resource, and idea constraints? You’re not alone. This article addresses the common challenges of content creation for multiple channels, offering practical solutions for time management, resource optimization, and overcoming creative blocks. Discover strategies like smart planning with editorial calendars, batch production, repurposing content, leveraging affordable tools, outsourcing, and drawing inspiration from content pillars, audience feedback, and competitive analysis. Learn how Crawford Group’s experience can help scale your content strategy and keep you creatively consistent. Happy content creating!

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The Perils of a Patchworked Customer Journey: Why One Source of Truth Fuels Growth

Marketers often focus on daily needs but overlook the strategic evolution of their marketing technology, impacting long-term effectiveness. During a recent panel, experts discussed customer acquisition strategies, with some favoring siloed optimization over a unified approach. Crawford Group warns that fragmented data leads to disjointed customer journeys, causing frustration, wasted resources, and ineffective targeting.

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