4 Ways to Engage Employees

Blogs < Category: Events 4 Ways to Engage Employees Every town hall and offsite asks employees to invest time and attention. The return should be clear: a better understanding of company priorities, an opportunity to contribute, and a practical sense of what...

Attention Is Pipeline Currency: How B2B Events Drive Revenue

Blogs < Category: Events Attention Is Pipeline Currency: How B2B Events Drive Revenue At today’s events, attendees’ and buyers’ attention is fragile, it isn’t given; it’s earned. The executives and practitioners who show up to your events are not fully present by...

CEMA Summit 2026: 3 Priorities for Event Leaders

Blogs < Category: Events CEMA Summit 2026: 3 Priorities for Event Leaders At CEMA Summit, the brightest minds in corporate event marketing came together to exchange ideas, challenge convention, and shape what’s next. This summer in Toronto was no different and the...

4 Takeaways from CEMA’s “Scaling for Impact” Learning Lab

Blogs < Category: Events 4 Takeaways from CEMA’s “Scaling for Impact” Learning Lab   When Crawford Group’s Flo Lewis and Boomi’s Greg Schneider asked attendees at CEMA Summit 2026 to name their biggest obstacle to scaling events, one word dominated the screen:...

Telling an Event ROI Story From a Leadership Lens

Blogs < Category: Events Telling an Event ROI Story From a Leadership Lens Events are the cornerstone of field marketing, yet too many teams are still measuring them in ways that answer the wrong question.  Attendance, engagement, badge scans.  These metrics...

Audiences That Stick: What Actually Makes an Event Unforgettable

Blogs < Search query for: Audiences That Stick: What Actually Makes an Event Unforgettable Silence.  The moment a room of professionals who have been “on” for eight straight hours finally sets down their phones and simply listens. That image surfaced...