Blogs < Category: Events Attention Is Pipeline Currency: How B2B Events Drive Revenue At today’s events, attendees’ and buyers’ attention is fragile, it isn’t given; it’s earned. The executives and practitioners who show up to your events are not fully present by...
Blogs < Category: Events CEMA Summit 2026: 3 Priorities for Event Leaders At CEMA Summit, the brightest minds in corporate event marketing came together to exchange ideas, challenge convention, and shape what’s next. This summer in Toronto was no different and the...
Blogs < Category: Events 4 Takeaways from CEMA’s “Scaling for Impact” Learning Lab When Crawford Group’s Flo Lewis and Boomi’s Greg Schneider asked attendees at CEMA Summit 2026 to name their biggest obstacle to scaling events, one word dominated the screen:...
Blogs < Category: Events Telling an Event ROI Story From a Leadership Lens Events are the cornerstone of field marketing, yet too many teams are still measuring them in ways that answer the wrong question. Attendance, engagement, badge scans. These metrics...
Blogs < Search query for: Audiences That Stick: What Actually Makes an Event Unforgettable Silence. The moment a room of professionals who have been “on” for eight straight hours finally sets down their phones and simply listens. That image surfaced...
Blogs < Category: Events Adobe Summit 2026: What Event Marketers Need to Know Adobe Summit 2026 made one thing unmistakably clear: the era of AI experimentation is over. The era of AI execution has begun. The Crawford Group team was on the ground in Las Vegas this...
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